Casting a Large Shadow: Leveraging Partnerships as a Small Startup

Video

About the Talk

A small startup can gain access to a large audience of users by leveraging a technology partnership with a larger, more established company. We’ll discuss how each side thinks about technology partnerships and how to build out a program to scale partnerships.

What You’ll Learn

• How partnership programs emerge, and how they scale
• How to partner with a larger company as a small startup, and leverage that partnership to grow your user base
• How to initiate technical partnerships
• Frameworks and checklists for scaling your company through technical partnerships and integrations

This Talk Is Designed For

Technical and non-technical founders and teams at startups of all stages.

About the Presenters

• Jade Wang, Head of Developer Relations, Cloudflare
• Andy Kaiser, Founder, Ninetailed.io
• Rouven Weßling, Director of Technical Partners EMEA, Contentful

This panel is moderated by Jade Wang, who runs the Cloudflare for Startups program. She previously co-founded Sandstorm.io, ran a network of hacker houses, and grew the community of Meteor, an open source project.

Andy Kaiser is the founder of Ninetailed. Previously, he founded and worked in companies in the marketing, social, and health sector, as well as an open-source and enterprise CMS consultant.

Rouven Wessling leads technology partnerships EMEA at Contentful.