Article
By Surbhi
In 2025, customers expect digital tools they use to understand them, anticipate their needs, and make their lives easier. They want retail platforms that offer relatable suggestions based on past purchases and show relevant options to make their shopping convenient. When streaming videos, these users expect platforms to remember where they left off and recommend similar content to keep them entertained. Financial goals become more achievable when their budgeting apps analyze spending patterns and proactively suggest adjustments tailored to personal habits. But how do these platforms know what their customers want next?
The solution is deep learning. Deep Learning uses neural networks to predict and recognize patterns and habits, and make predictions based on previous actions. In practice, these predictions suggest products that complement what’s already in their shopping cart, give users spot-on recommendations for thriller series they’ll binge-watch all weekend, and highlight saving opportunities that align perfectly with their upcoming vacation plans.
Read below to learn more about deep learning, the difference between machine and deep learning, and some use cases to understand deep learning in action.
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Deep Learning is a form of machine learning that uses artificial neural networks to learn from previous datasets. These artificial neural networks are designed like human brains to interpret data and solve complex problems. A deep learning model can do specific tasks like identifying images, speech, text, and other complex data forms to understand and interpret insights and make predictions.
The neural network is designed from interconnected nodes, each responsible for receiving inputs, processing them, and generating an output which is then passed on to other nodes in subsequent layers. It allows the neural network to understand the data better, offering deeper insights and analysis to make predictions.
Businesses use deep learning to automate perceptual tasks such as transcribing audio files, recognizing objects in images, and other pattern recognition activities. This makes deep learning useful for different use cases, giving companies a clearer understanding of their operations and customers’ wants. It also spots patterns in their data that help predict future trends.
Although deep learning is a subset of machine learning, specific differences set it apart. Here’s how to understand the differences: .
Parameters | Deep Learning | Machine Learning |
---|---|---|
Data requirements | Requires significant amounts of data. It can automatically extract the data from the given resources | It can efficiently work with small quantities of datasets and requires feature engineering to extract data from given resources |
Computational resources | High computational requirements, specialized GPU or TPUs are also required | Relatively low computational requirements, and can often be run efficiently on standard CPUs |
Model complexity | A complex multi-layer neural network consisting of different parameters | Simple algorithms with transparent reasoning |
Human intervention | Requires minimal human intervention | Requires human intervention for extracting features and selection |
Training time | Long training period due to the complex model | Faster training time due to simple models |
Problem suitability | Good at unstructured data such as images, texts, audio, and complex patterns | Suitable for structured data segregation |
Neural networks are designed to solve complex problems, interpret given data to make predictions, assess the data for discrepancies, and clearly understand the provided data.
The neural network consists of multiple layers of interconnected nodes, and each layer is built on a previous layer to refine the prediction and categorization of the data sets further. This process is defined as forward propagation, and the input and output layers of neural networks are regarded as visible layers. The input layer ingests the data and processes it to the output layer, where predictions are made.
The learning phase in deep learning occurs in backpropagation. In this process, the network compares the results to the desired output, calculating any errors, gaps, and misjudgments in production creation. The model then makes adjustments to try to better fit the task at hand. This allows the model to learn from the mistakes and minimize these errors in the future, making the entire process efficient for generating the desired output.
When all the layers work together, the early layers detect any simple patterns, like edges in images, and the deeper layers recognize complex patterns, such as faces in photos. This entire process is similar to human brain processing, but it happens without any human interference and happens automatically.
Deep learning algorithms are available in specialized forms, each having benefits and excelling at a specific data structure. Each of these categories uses varying structural elements to understand patterns in data, making them suitable for integration into different industries. Below are deep learning architectures for you to understand:
CNNs are primarily used in image classification applications and computer vision. They can detect patterns in images and videos and enable face detection and recognition. A CNN comprises three main layers: a convolutional layer, a pooling layer, and a fully connected (FC) layer.
As the data moves through the CNN layers, each layer recognizes deeper patterns and elements of the image or data to identify the final product. This is most commonly used in content filtering systems, the identification of autonomous vehicles, and face detection.
These are most commonly used in natural language and speech recognition applications since they work on time-series or sequential data. Time-series data is required to make future predictions and forecast outcomes, such as stock market predictions or sales forecasting.
RNNs use backpropagation through time (BPTT) algorithms to identify slightly different gradients from traditional backpropagation. One major advantage of RNN is that it uses binary data processing and memory to plan multiple outputs and production.
GANs create new data similar to the original data used inside and outside artificial intelligence. This data includes images identical to human faces but is not taken of humans from the real world.
It contains two major parts: a generator and a discriminator, and the term adversarial comes from the constant back-and-forth between them. The generator creates fakes and trains the discriminator to learn to spot the difference between fake and real. This self-training model helps create deepfake arts, data augmentation, and other forms of content creation.
This consists of an encoder and decoder architecture and a text-processing mechanism. The encoder converts raw texts into embeddings fed to a decoder, which uses embeddings along with previous outputs of the model to predict each word in a sentence.
These are primarily used for content generation tools to create dialogues, essays, articles, and other forms of content. Transformer networks are becoming a major base for training chatbots, language translation tools, and platforms such as GPT and BERT.
Real-life deep-learning examples are all around us. These are integrated into different industries so efficiently that we barely notice their presence in the background. Below are some use cases and real-life deep learning examples:
Deep learning models are integrated into these e-commerce platforms to understand and predict customer shopping behavior. Online stores use these systems to spot which products customers view but don’t purchase, recommend complementary items when shoppers check out, and adjust pricing based on browsing patterns from similar visitors.
Additionally, using deep learning algorithms, e-commerce platforms can analyze market patterns and competitor pricing to offer optimal prices to customers, ensuring high revenue for their platform and products.
Like e-commerce platforms, entertainment and online streaming platforms use deep learning AI models to understand and predict customer behavior and patterns and suggest the next movie or series to watch. For instance, when you stop halfway through a thriller, the system might recognize you lost interest and avoid recommending similar content. This improves the overall customer experience, surfacing ideal content while downranking shows or movies unlikely to match customer tastes.
Using deep learning, healthcare departments can analyze patient medical records for specific patterns in all patients. This allows healthcare professionals to identify high-risk patients and offer them immediate care. Deep learning also enables the development of personalized medicine to treat patients with specific symptoms and speed up their recovery process.
Offering predictive analysis of the stock market and offering financial advice to customers based on their spending habits are the most common applications of deep learning models in financial services. These predictive models allow financial institutions to offer quick solutions and advice tailored to customers for better results, making managing finances convenient and straightforward.
Financial institutions can also use deep learning to detect and reduce fraudulent activities based on specific patterns observed.
Customer service AI uses deep learning to understand what customers are asking for, even when they use slang or make typos in their messages. For example, hotel chatbots can recognize when a guest is frustrated about a late room cleaning, automatically offering an apology and scheduling immediate service without transferring to a human agent. Banks have implemented these systems to handle routine tasks like balance inquiries and suspicious transaction checks, freeing human representatives to handle more complex financial discussions requiring emotional intelligence.
Deep learning algorithms, when integrated into different industries, have major benefits. However, some challenges can limit the impact of deep learning models. Below are some of the challenges and limitations:
Data requirements: Deep learning requires a considerable amount of data for learning. A large amount of data is also needed for training deep learning modules.
Computational resources: To train sophisticated modules, you need immense computational resources such as GPUs and TPUs, which require a high financial investment. This makes it difficult for small businesses with small budgets.
Expertise requirements: While deep learning has become more accessible through user-friendly tools and pre-built solutions, effectively customizing and optimizing these systems requires specialized knowledge. Organizations without access to data science talent may struggle to move beyond basic implementations or troubleshoot complex issues when they arise.
Time-consuming: While deep learning training has become significantly faster with modern GPUs and cloud computing, complex sequential data projects can still require substantial processing time and resources. However, advances like transfer learning, pre-trained models, and optimized frameworks have significantly reduced development cycles for many typical applications, making implementation more practical for time-sensitive business needs.
What is deep learning in simple terms?
Deep learning is a subsidiary of artificial intelligence and machine learning that uses neural networks to learn patterns from data and make predictions based on the patterns. Deep learning understands and interprets insights from the data by analyzing different examples available, similar to the human brain.
How does deep learning differ from machine learning?
Deep learning is a specialized subset that uses neural networks with multiple layers. With deep learning, human intervention is not required to learn from the data, whereas for machine learning, human intervention is necessary to identify the critical segments of the data.
What are the main applications of deep learning?
Key application areas of deep learning include face recognition, speech recognition, image recognition, predictive analytics, and language translations.
Do I need a powerful computer for deep learning?
The requirements depend on the complexity of your project. A sound computer system with a GPU is sufficient for a small project, but additional support is required for a complex project.
Which programming languages are best for deep learning?
Python is the best programming language for deep learning. It also includes supportive libraries, including PyTorch and Keras.
How can beginners start learning deep learning?
For beginners, start with a basic Python programming language and practice by developing code. This will help you understand the core concepts clearly and enable you to solve complex problems.
What are the limitations of deep learning?
Key limitations of deep learning include extensive resource requirements, financial setup, specialized expertise required, computational resources, and time-consuming processes.
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